Your big day is approaching and I’ve put this guide together to help you prepare. A little prep goes a long way towards showing up relaxed and ready to rock-n-roll. If you come up with any questions that you don’t find answers for here, check out my FAQ, or email me back and I’ll be happy to help!

What are we going for?

First things first, take a minute to think about what kind of look you’re going for. It doesn’t have to be just one either, we can do executive all the way down to casual in order to give you a variety of options. Think about your look as your “logo” for how you show up to the world, imagine your headshot on LinkedIn, what kind of impression would you like it to give? Consider how formal you want to be, and how it relates to your normal day-to-day appearance. In some cases, it can help to consider how you might dress to show up for a client or business partner.

What to Wear

The biggest thing to consider here is “Keep It Simple”. We want your clothing to be complementary, but not draw attention from you and your expression. Bring lots of options, we’ll review them all when you arrive and set up a plan of what we’re going to shoot. Most people end up shooting around 3-4 different outfits, so maybe bring 5-7 options if it helps you to have a number.

Try to bring:

  • clothes you love and feel great in

  • clothes that are form-fitting

  • solids or subtle patterns

  • layers, a jacket or sweater that works with your tops

Try to avoid:

  • distracting patterns

  • baggy, loose or ill-fitting clothing - they add unwanted pounds

  • dress shirts with loose fitting or soft floppy collars

  • wrinkled clothing, the camera will put a laser focus on this

Pro-Tip: If you have some clothing in mind that you don’t own, go buy it and keep the tags on. You can always try it for the shoot and return afterwards.

For women, there are a lot of options when it comes to necklines. I’ve included a chart below which may help you make some choices.



People often ask what colors are best and I don't really have a solid answer for that as it varies by person. Red I would generally avoid unless you have a darker skin-tone. Honestly, I'm less concerned about the color than I am the pattern and how distracting it may be. If you focus more towards solid colors, it’s hard to go wrong.


If you wear glasses, bring every pair you own. I'll do my best to minimize any glare from the lights in your glasses but some can be unavoidable. Sometimes trying different pairs helps depending on their coating and how each respond to light.


Unless its very specific to your look/brand, I prefer to keep the use of jewelry to a minimum. It can very easily overpower a shot and be distracting. We'll be creating killer shots that draw the viewer into your eyes and expression, jewelry will generally only serve to detract from this objective, rather than enhancing. You can certainly bring necklace and earring options to try, just try to keep them small.


This section is for the ladies. Guys... please don't wear makeup; it'll be very noticeable. Just as with clothing, "keep it simple" is the name of the game here, less-is-more. If you think about how stage makeup is purposefully overdone to stand out at a distance, headshot makeup should be the opposite. You need much less in such a close shot, and too much will be very noticeable. Keep it light and natural. 

My lighting will help to minimize wrinkles and retouching will take care of those little blemishes we all have. Try to avoid heavy eyeliner or sharp lines, eyeshadow, too much blush, fake eyelashes or clumpy mascara. For lips, a clear/neutral gloss works great and become best friends with chapstick in the weeks/days leading up to your session if your lips are suffering from some Minnesota winter dryness.


Ok that was a lot to read. At the end of the day, don't sweat it, I want you to be as relaxed as possible for your shoot. Just think simple and natural and we'll work from there. If you have any questions at all, don’t hesitate to call me at 952-392-9586 or shoot me an email back.